Biomedical Technology in Studying Consumers’ Subconscious Behavior

نویسندگان

چکیده

Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study neural correlates of consumers' behavior toward external stimuli remain unclear academic literature. We followed Preferred Reporting Items for Systematic Reviews Meta-Analyses (PRISMA) framework article select relevant articles study. extracted analyzed fifty-six from Web Science (WoS) database answer research questions. found eight common methods, as follow: (i) tools such fMRI, fNIRS, EEG used responses emotional cognitive processes, (ii) ET, EMG, GSR, ECG, IAT eye movements, fixation, pupil dilation, consumers’ attitudes, visual attention, heart rate, zygomatic corrugator facial muscles environment machines. hope provides valuable insights into guiding new practitioners researchers choose appropriate tool conduct experiment get high-quality reliable results.

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ژورنال

عنوان ژورنال: International journal of online and biomedical engineering

سال: 2022

ISSN: ['2626-8493']

DOI: https://doi.org/10.3991/ijoe.v18i08.31959